Suffolk Construction

Client Overview

Founded in 1982, Suffolk Construction is a leader in the construction industry, driven by a commitment to innovation, community impact, and forward-thinking strategies. Their motto, “Why not?”, underscores their approach to overcoming challenges and delivering excellence in every project.

Project Goals

Suffolk Construction partnered with our web development agency to achieve the following objectives:

• Communicate Suffolk’s legacy and innovative approach through storytelling and a compelling online experience.
• Highlight their geographical presence and key milestones across various regions in the U.S.
• Promote their community programs and initiatives like Scholar Athletes and Suffolk Cares.
• Attract top talent by showcasing career development opportunities and corporate culture.

Challenges

• Complex Content Structure: The website needed to balance corporate messaging with user-friendly navigation.
• Dynamic Visual Storytelling: The site had to visually reflect Suffolk’s innovation and impact while maintaining accessibility and usability.
• Multi-location Navigation: Suffolk’s presence in multiple cities required an intuitive way to explore regional offices and projects.

Our Solution

We crafted a comprehensive digital experience that tells Suffolk’s story while meeting their strategic goals:

1. Timeline-Based Storytelling

We incorporated an interactive timeline on the homepage to showcase Suffolk’s key milestones, emphasizing their journey from a local Boston company to a national leader in construction.

2. Innovative Design

The design features bold visuals and dynamic content blocks that reflect Suffolk’s innovative ethos. A clean, modern layout helps guide users through various sections, including projects, community impact, and career opportunities.

3. Regional Navigation

A dedicated “Where We Work” section allows users to explore Suffolk’s offices across the U.S., including Boston, New York, and Los Angeles. Each location page highlights local projects and community initiatives.

4. Focus on Careers

The “Career Start” program and other talent initiatives are prominently featured to attract emerging talent. Detailed job listings and company culture content provide insights into working at Suffolk.

5. Community Impact

We emphasized Suffolk’s commitment to giving back through sections dedicated to programs like The Giving Circle and Scholar Athletes. These pages include impactful visuals and stories that inspire visitors.

Technology Stack

• Custom WordPress Development: For flexible content management and scalability.
• Advanced Custom Fields (ACF): To create dynamic, easily updatable content sections.
• JavaScript Animations: For interactive timeline and visual elements.
• SEO Optimization: Ensuring visibility in searches for construction and career opportunities.

Results

• Enhanced Brand Storytelling: Visitors spend more time exploring the company’s history, culture, and community programs.
• Increased Talent Acquisition: The career section saw a 40% uptick in job applications within the first six months.
• Stronger Community Engagement: The Suffolk Cares and Scholar Athletes pages received positive feedback from partners and community stakeholders.